How Does Selling Land Work?

Selling Land -John Hall & Company

Welcome to the John Hall and Company Selling Land in Alabama series part two. Today, agent and land expert Hoke Smith shares “How Does Selling Land Work?”

Selling land can be intimidating or even a foreign concept to those who have never sold a property. Selling land can be complicated, but it doesn’t have to be.

The following information is for those who ask themselves the questions:

“Where do I even begin?

“What are the steps I need to take in order to acquire the best value I can for my property?”

John Hall and Company agents are here to answer your questions. Above all, to provide you with the knowledge and confidence you need to make educated decisions. Ultimately, it will benefit you at the closing of the sale.

Know What You Have to Sell

Firstly, the landowner needs to know what they own. A good understanding of what your property has to offer is necessary to maximize the monetary value.

The location of a property can make a big impact on a property’s value. Depending on the location, the demand may be higher or lower than in others areas.

Clearly, identify the best use for the property. Is it a potential development property, a home site, timberland, agricultural property, recreational property, or a combination of these?

John Hall and Company is happy to help landowners wanting to sell their property understand the different aspects that will affect their property’s value. We do this by offering what we call a Brokers Opinion of Value or “BOV”. To see if you qualify to receive a complimentary BOV, complete the form here…

Know the Value of the Land You Have to Sell

Secondly, after you have listed all the aspects and potential for the property identify the value of each aspect. This is where you will need assistance.

John Hall & Company is here to give our professional opinion with data to back up our statements. In addition, we have an extensive list of professionals who can value the individual characteristics of your property to help come up with a total value for the property. Resource contacts include certified foresters who can provide timber values and appraisers who can put together an official appraisal of your property. We use recent sales of properties that are similar to yours and in the same area to identify what other properties are selling for.

Click here to learn more about our free “Broker’s Opinion of Value” we offer future clients.

Know Your Sells Broker

Once a landowner has a good grasp and understanding of their property, the next question is “How do I sell my property”.

Thirdly, look for a firm that specializes in what you are selling. Real estate brokerages that are specifically catered to selling properties similar to yours are who you need to hire.

  • Home to sell? A residential real estate agent may be your best option.
  • Commercial building, such as office space? It would be most beneficial to seek a commercial real estate brokerage.
  • Recreational hunting property, timberland property, farm, or another type of rural property, with or without a house? A real estate brokerage that specializes in the specific category (such as John Hall & Company) would your best investment is selling.

How Does Selling Land Work?

We encourage sellers to reach out to us and let us teach you how selling land in Alabama works. We want you to ask as many questions about our company and people as possible. You need to know us. Moreover, we want you to feel you can trust and depend on us to represent you and your property.

Buyers for land in Alabama come from all over the country. John Hall & Company’s marketing strategies are put in place to make sure that we are able to gain maximum exposure and in front of potential buyers.

Know Your Marketing Plan

Once you identify the broker, the next step is listing your property on the market.

A sales plan is put in place and an initial listing price is established. Next, the real estate brokerage compiles all of the marketing materials and begins to advertise the property. Ask to see monthly marketing reports on the traffic your listing is receiving through website views, phone calls, emails, etc.

When offers come in, that is the time to consulting with your listing agent and listen to their opinion. It is your real estate agent’s duty to represent you with your best interest in mind. Because your agent has knowledge of the market and experience in negotiating deals, they will have insight on how to navigate through the negotiating. In turn, getting you a contract and is beneficial and pleasing. That real estate agent should work with you. Keeping you updated through the due diligence period of the contract and on to closing.

Know Our Number

Selling land can be complicated, but it doesn’t have to be. The best advice for a landowner looking to sell their land is to find a real estate brokerage that specializes in selling property such as theirs. They should find an agent they can trust and depend on to represent with their best interest in mind.

The end result should be you, as a seller, getting up from the closing table knowing that you got a good deal in a timely manner!

-Hoke Smith

Selling Land in Alabama

Welcome to the first part of a series entitled Selling Land In Alabama. In this first article, we discuss the John Hall and Company Advantage when it comes to selling land across Alabama. Pete Hall outlines why hiring one of our agents gives you a good return on your investment

At John Hall and Company, we have one simple goal for selling your land. We endeavor to command the highest possible return on your investment. That is to say, we market to a class of buyers who are willing to pay a premium for the time, effort, and stewardship you have poured into your property.

A Family Land Legacy

Selling land is not just a job to me and our agents. It is a call. Moreover, serving our clients is our reward.

I am a 4th generation landowner.  My great-grandfathers shaped my values and love for the land. One great-grandfather farmed cotton and owned a cotton gin in North Alabama. The other great-grandfather bought acreage for his timber and cattle operations in Montgomery County. My father, John Hall, was raised on property outside of Montgomery. He taught his three sons to hunt and care for the land. Certainly, the lessons we learned through conservation and good stewardship fueled our passion for the land.

Selling Land In Alabama Is Our Passion

John Hall started our company 35 years ago upon the foundations of INTEGRITY, SERVICE, and THE GOLDEN RULE

From the beginning, my father hired specialists whose passion reflected his own. Our agents adhere to the core values he outlined so many years ago. Both our staff and clients benefit from the legacy my father established from 35 years in commercial real estate. Likewise, the relationships of goodwill he cultivated with landowners and everyone in the industry have made us the company we are today.

Clients have a significant advantage using our first-hand understanding of all types of land transactions in Alabama. We have decades of experience selling:

  • Hunting plantations
  • Timber investments
  • AG and cattle land
  • Conservation easements
  • Mini-farm
  • Land investments

We know what it takes to make our clients succeed in selling all types of properties in Alabama.

The Right Real Estate Agent Is Important

After deciding to sell your land, the most important decision you will make is the Real Estate Broker you hire. Currently, the industry is overcrowded with corporate land companies hiring weekend warriors or anyone willing to get a real estate license to sell land. The industry has lost its heart and soul. You deserve a real land specialist with the local market knowledge and technological marketing expertise. And, you deserve the difference that results from using John Hall & Company. 

Choose An Agent Who Knows The Local Market

There are a host of influences that can affect your property’s market value. Some influences you can control, but others you cannot control. You may not be able to choose the timing you sell or costs like pine pulpwood.  However, a good broker is one who has a firsthand understanding of the market. They assess all the variables on your behalf. 

Who sells your land makes a direct difference in your net profit.

At John Hall and Company we understand the significance that the power of information has on your net profit.

Click here to learn more about our free “Broker’s Opinion of Value” we offer future clients.

3 Advantages to Hiring JHC to Sell Your Land in Alabama

Firstly, our agents have an intimate familiarity with the markets we serve. We put boots on the ground. 

Secondly, we understand there are outliers and characteristics of certain properties that are rarely taken into account by most brokers and appraisers. For instance, there are certain areas where we find micro-markets within the same county.  This allows us to justify a much higher bare land value than another property.

Examples include:

  • Soil- Better soil on the land will produce better food sources and ultimately, bigger wildlife.
  • Location- The Bird Dog Field Trials started in 1920 in Union Springs have influenced the value of the properties in the area. Over time, the Field Trials attracted a wealthy clientele of purchasers willing to pay a premium in this coveted area.
  • Surroundings- A seller may own a smaller hunting tract. However, their land is surrounded by larger landowners who manage their plantations for trophy wildlife. This increases the value of the hunting land.

Lastly, we help sellers take into account higher building costs. Including, permitting issues associated with creating a lake and other amenities.

These are just a few of the areas we take into consideration with assessing the land’s worth and determining the market value. We justify the best price possible for your property.

Relationships and Data Matter

We have relationships across the state within the real estate and land industry. My father has over 35 years of investing in Alabama by treating people fairly and running our business with intergity. In addition, our trusted relationships with appraisers and financial institutions allow our clients to get excellent customer service throughout the selling process.

John Hall and Company has an incredible database of comparable sales that we have collected from transactions spanning three decades. The data, knowledge, and experiences give us an advantage over other brokers and agents. Most importantly, when negotiating a price we have the years of data to justify it.

Holistic Marketing Plans

The biggest tool in our arsenal is our holistic marketing plan we have implemented to help identify and target buyers. Quite simply, our strategic reach is second to none. We are continually educating ourselves to remain on the cutting edge. Marketing in this day and age is constantly evolving. After creating a personalized brochure of our client’s land, we advertise the listing on a host of aggregator websites. This provides us the opportunity to expose your land on a local, regional, and national level.

Digital marketing is important, too. We attract the right buyers by utilizing social media campaigns, Search Engine Optimization, drone videos, and interactive mapping software. In addition, newly listed properties are blasted out via email. The email blast reaches thousands of past clients and persons interested in acquiring land. Plus, every land broker and residential agent in the state receives a copy of the marketing brochure. We encouraged them to bring all offers to the table for consideration.

Start Today

Our agents love the land and understand that the value of investing in land is more than financial. Memories are made for a lifetime. Families pass down their values through hunting and good stewardship. This cannot be measured in dollars and cents. Subsequently, the financial gain that results from investing in a hunting plantation is realized when the land is sold.

In conclusion, when it comes time to sell your land you can trust John Hall and Company to guide you from the initial assessment through closing. I welcome you to take advantage of our knowledge and unique skill set in order to maximize your investment. Call me today to get started with John Hall and Company.

-Pete Hall, (334) 312-7099

Read additional articles in this series:

 How Does Selling Land Work? by Hoke Smith (Part 2: Selling Land In Alabama)

Selling Land in Alabama–  What is My Land Worth? by Josh Hall (Part 3: Selling Land in Alabama

What Does it Cost to Sell Land in Alabama? by Robert Smith (Part 4: Selling Land in Alabama)

Preparing Your Land To Sell to a Recreational Buyer by John. E Hall, Jr (Part 5: Selling Land in Alabama